WooCommerce Points and Rewards (Points Extension Plugin)

This extension plugin allows you to implement a points feature on your WooCommerce online shop.

WooCommerce Points and Rewards

With this plugin, you can add points to your website, such as 1 point for every 100 yen or 100 points for signing up.

The basics of the points award function

  • You can set the number of points you earn on purchases and the percentage of points you earn.
  • Manage the maximum percentage you can earn using points at cart, category or product level.
  • Earn points for signing up, writing product reviews and more.
  • Apply the points earned on previous orders to allow customers to discount with their points.
  • Quickly adjust customer points.
  • You can see a log of all the point changes made to your customers.

Customers can view their My Account page

Customers can track their earning and redemption history on their My Account page.

The loyalty feature can be used to retain customers by, for example, awarding them special points for something they have done.

THE POINTS FUNCTION IS NOT ESSENTIAL FOR AN E-COMMERCE SITE, BUT IT CAN BE AN UP-SELL FACTOR DEPENDING ON HOW IT IS USED.

If you are a new online shopper, you may think that points are a good thing, but they are not essential. However, it is not essential. For example, if you do not buy many products on a regular basis, you will not have the opportunity to use the points, and the buyer will buy the product that is cheaper at the time of purchase.

On the other hand, for products that are likely to be purchased on an ongoing basis, points may encourage customers to continue using the site as they see the benefits of continued purchases. If you have a fashion website with a variety of products, or a product that is commonly purchased on an ongoing basis, such as a dietary supplement, you can use the loyalty points feature to help retain customers.

The target customers should be sure to add the necessary functions to the online shop, taking into account the flow of their buying experience.

The author of this article

TanakaShohei

Experienced WooCommerce core contributor, and has been running e-commerce sites since 2000 in a managerial capacity.